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September 23, 2025 - xFarm Technologies, a Swiss tech company that specializes in the digitalization of agriculture with a growing presence in South America, and Consórcio Cerrado das Águas, a collaborative platform formed by companies, whose objective is to guarantee water for the continuity of coffee production and the communities in the Cerrado, developing strategies to combat the effects of climate change. Their goal is to promote sustainable agricultural practices and contribute to the resilience of agriculture, as well as to improve irrigation efficiency in an area of Brazil that is strategic for biodiversity, for the availability of water in much of the country, and for the cultivation of coffee, one of the main agricultural commodities.
The two organizations began collaborating two years ago with a trial that yielded positive results, paving the way for the recently signed partnership. The area of intervention is Cerrado Mineiro, where Consórcio Cerrado das Águas operates. This area, enclosed within the Cerrado biome1, is renowned for the cultivation of a particularly prized variety of Coffea arabica L., that is protected by the Designation of Origin of the region of Cerrado Mineiro.
“It is with great satisfaction that we welcome another partnership. xFarm Technologues, an innovative company, whose principles and values align with the Consórcio Cerrado das Águas to pursue its purpose: to guarantee the water of tomorrow and today for producers and for the community. This partnership is very relevant and important, because while the CCA works to increase water availability for everyone, it also works to raise awareness about the need to save water. Therefore, xFarm Technologies’ tools are excellent to support the CCA and the producers on this path. With more efficient irrigation systems, less water is used for coffee production, optimizing the production process, which can lead to increased producer income, generating social, environmental, and agronomic benefits. In a partnership that unites knowledge and innovation, having xFarm Technologies, a Swiss tech company, join an initiative of restoration and preservation in the Cerrado biome demonstrates the strength of collaboration to guarantee the water security of the region,”. comments -CCA President Marcelo Urtado says.
Through its Aware Producer Investment Program (PIPC is the Brazilian acronym), Consórcio Cerrado das Águas provides participating farmers with advice on sustainable agricultural practices and various benefits, including the chance to join specific projects. One such project was the sustainable irrigation initiative run for several years in Brazil by xFarm Technologies and the Giuseppe and Pericle Lavazza Foundation, whose aim is to promote and implement economic, social, and environmental sustainability programs for coffee-producing communities worldwide. Currently, around 15 PIPC farmers, covering a total of 334,8 hectares, are participating in the joint project, which is based on a predictive model developed specifically for Coffea arabica L. plantations' irrigation needs.
"Through this project, the Giuseppe and Pericle Lavazza Foundation helps farmers purchase our hardware and digital tools, making irrigation more efficient — and therefore more sustainable, both environmentally and economically. We have achieved very good results, confirming that digitalization and the use of advanced technologies are instrumental in making agriculture more economically and environmentally sustainable, and transforming it into a player in the fight against climate change," says Giacomo Luddeni Head of Sales Execution at xFarm Technologies.
During the first two years of collaboration between Consórcio Cerrado das Águas, xFarm Technologies, and the Lavazza Foundation under the PIPC, several weather stations and soil humidity sensors were installed on participating farmers' land. These sensors created a monitoring network that allows the Consórcio to monitor rainfall and long-term climate trends, enabling them to adjust practices accordingly. Additionally, PIPC farmers played an active role in the R&D program that fine-tuned irrigation models specifically for coffee cultivation in Brazil and were the first testers to the latest update to the xFarm Technologies Irrigation module, which enables sensorless irrigation advice based on satellite data.
This shift makes the service far more scalable across Brazil, expanding access to smart irrigation management tools for a greater number of coffee producers.
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