14/11/2023

Yara International and xFarm Technologies partner to advance Sustainable Farming across Europe

Riccardo De Nadai
Communication Manager

Oslo and Milan, 14th November 2023Yara and xFarm Technologies are joining forces to help boost farmers’ economic performance and nutrient use efficiency, contributing to the ambition of a more sustainable food system. This partnership aims to launch digital solutions that combine Yara’s crop nutrition and agronomic expertise with xFarm’s cutting-edge digital agriculture solutions. 

As the world faces increasingly complex agricultural challenges, Yara and xFarm Technologies have a shared vision of leveraging data, connectivity, and artificial intelligence to transform the way farmers manage their operations.

Digitalization as a key to boost farm sustainability

Yara's crop nutrition advice and recommendations are rooted in a long history of agronomic expertise, complemented by extensive field trial data and the insights of local agronomists from around the globe. By integrating Yara's crop nutrition technology into the xFarm Technologies platform, farmers can easily access this expert knowledge, unlocking unique benefits of crop nutrition management and improving the efficiency and sustainability of the food supply chain.

xFarm Technologies, a leading tech company that supports the work of 300k farmers, offers a unique range of solutions to the food chain. The integration of Yara's expertise with xFarm Technologies' sustainable solutions will reshape how farmers plan and manage their crop systems, enabling them to optimize yields and minimize in-field emissions more effectively. 

"Plant nutrition is becoming more complex, especially because of changing climate conditions. Digital solutions, such as the ones provided via our partnership, can make a big difference and enable farmers to improve nutrient use efficiency and reduce losses to the environment." says Marion Martinez, SVP for Business Unit South Europe at Yara International.

xFarm Technologies's CEO, Matteo Vanotti, echoed this sentiment, stating: "We are excited to combine our technological innovation with Yara's deep agricultural knowledge. Together, we will empower farmers with data-driven tools that will change the way they farm, making it more efficient and sustainable. In xFarm Technologies, we are working to develop a digital ecosystem to provide farmers with an all-in-one solution to improve the efficiency of their daily work; integrating an international player like Yara into our xFarm Connect module will certainly help achieve this goal."

This partnership not only benefits farmers but also contributes to a greener and more productive food supply chain, fostering a more sustainable and prosperous agricultural future.

The collaboration between Yara International and xFarm Technologies, will be showcased at Agritechnica in Hannover, Germany, from November 12 to November 18. Stand A03 for Yara and Stand A12 for xFarm Technologies are located in Hall 8.

Related articles