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Milan, July 7, 2025 - The project of Plasmon, a brand of the Kraft-Heinz Group that has been producing baby food for more than 120 years, dedicated to the traceability and sustainability of its supply chain continues and strengthens thanks to the renewal of its collaboration with xFarm Technologies, a tech company that aims to digitize the agribusiness sector. The agreement with xFarm Technologies launched in 2021 and now renewed until 2027, aims at a complete digitization of the grain supply chain, thus improving its monitoring and consequently enabling choices that increase its sustainability.
How it works. The project was born with the involvement of more than 80 realities located between Emilia-Romagna and Umbria, for a total of 1,200 cultivated hectares. The conferring farmers were invited to enter a series of data on the digital platform, through which the entire crop cycle can be monitored: from pre-sowing till harvesting, through sowing, fertilization and defense. The information thus collected is then processed, with the aim of providing farmers with detailed reporting for the purpose of improving the quality and safety of their production, as well as ensuring more efficient and sustainable resource management.
The collaboration between Plasmon and xFarm Technologies represents a strategic partnership, which is part of the broader ecosystem of the Oasis in Growth® Plasmon, the program of selection and control of the production chain of raw materials used in the production of Plasmon baby food. The decision to move to digitalize the supply chain is a natural consequence of the brand's desire to continue pursuing its environmental sustainability goals throughout the supply chain.
"For more than 40 years, Plasmon has been dedicated to ensuring the quality and safety of its products through its Oasis in Growth® program," - states Elisa Cavestro, Head of Local Brands Portfolio & Innovation at Kraft Heinz.. Launched in 1981, it is a unique supply chain control model based on rigorous analysis of raw materials for complete traceability right from the fields. Today, the Oasis ® program is enriched thanks to the synergy with xFarm Technologies, which has made possible a complete digitalization of the supply chain, under the banner of greater sustainability, safety and efficiency. The Plasmon supply chain thus becomes hi-tech, outlining a history of innovation that speaks of constant improvements over time, with the consumer always at the center of its operations."
"We are proud to accompany a brand like Plasmon on this path of responsible innovation" - says Matteo Vanotti, CEO of xFarm Technologies -Our goal is to provide digital solutions that help the entire agricultural supply chain to make more conscious decisions, measure its environmental impact and improve the sustainability of production. With Plasmon we share the vision of a transparent, traceable and future-oriented agriculture."
With this project, Plasmon strengthens its positioning as a brand alongside families in the growth of future generations, through responsible and transparent agriculture, capable of combining tradition, technology and attention to the environment.
"Plasmon was among the first brands to lead the way toward a process of awareness about the value of the agricultural supply chain. As early as the early 1980s, in fact, it has put supply chain operators at the center of its processes, empowering them, so as to have a cutting-edge system of quality and control already starting with the work in the field- concludes Elisa Cavestro.. This is why we chose to partner with xFarm Technologies, which succeeds in making supply chain sustainability a concrete project of value for future generations."
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