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A community spread over 100 countries in the world and more than 1.5 million hectares tracked: these are the numbers of xFarm, the tech company that thanks to digital is committed to improving the agricultural sector and celebrates the platform's milestone with the new icon of 'App that symbolizes the concept of digital valley
With more than 100 thousand registrations, a community that now covers 100 countries around the world, and more than 1.5 million hectares tracked, the tech company xFarm Technologies is celebrating the milestone with a new app icon that represents the concept of a digital valley, where agriculture is increasingly digital, connected and sustainable.
Indeed, the image chosen for the new icon depicts agricultural fields, symbolized by geometric shapes of green hues, outlined by white lines that intersect to evoke the concept of the interconnectedness of nature, human relations and technology. An innovative depiction of the increasingly digital, connected and sustainable agriculture sector.
"This number means a lot to us: on the one hand it is evidence of a growing community of farmers, eager to change and embrace digital to meet the incredible challenges that the current global environment presents us with. On the other hand, it is a number that symbolizes the hard work of the entire team at xFarm, who strive every day to develop and bring the latest technology to all players in the agribusiness supply chain, supporting each player in the digital transformation of their reality. To celebrate this, we decided to change the icon of our app, which aims to represent in a simple way the concept of cutting-edge agriculture," comments Nicolò Barbano, Head of Marketing of xFarm Technologies, the digital platform developed to help farmers at every stage of production, thus optimizing field activities and consequently also reducing environmental impact.
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