Confagricoltura / xFarm: Hubfarm is the most widely used management platform in the agricultural sector in Italy with over 170 thousand active farmers

Connection to machinery and sensors installed in the field, use of satellite images: Hubfarm, an innovative tool developed by Confagricoltura with xFarm Technologies, enables integrated planning, monitoring and analysis of all agricultural activities directly on a smartphone or tablet.  

The oldest association representing farms has chosen a top partner in farm management at the national and European level: xFarm Technologies, which boasts a connection with 7.5 thousand machines and 7 thousand sensors in the field. With 170 thousand registered users in Italy and a growth of more than 400 new users per day, xFarm is the most widely used platform for farm management in Italy. It is also the most versatile, allowing work on more than 400 different crops.

An additional function of Hubfarm, which is crucial for businesses, is the ability to facilitate the management of paperwork, since the platform offers a direct channel with the Public Administration for the management of the Farm File and the farm notebook.

"Bureaucratic simplification is a priority for farmers. We need to focus on production and streamline administrative tasks. Integration with public administration data, through the direct connection to AGEA offered by Hubfarm, is strategic for efficient management. Our synergy with xFarm is the continuation of a long commitment to the implementation of Agriculture 4.0, that is, computerization at the service of economic and environmental sustainability," said Massimiliano Giansanti, president of Confagricoltura.

"In addition to simplifying bureaucratic management on the part of entrepreneurs and agricultural operators, who are increasingly burdened with administrative tasks, Hubfarm supports the entire sector in achieving important environmental sustainability goals, involving agri-food supply chains as well. A more efficient and conscious agriculture not only impacts less on the environment but is also more sustainable and profitable from an economic point of view," - added Matteo Vanotti, CEO of xFarm Technologies.

Digitization of supply chains is another pillar of Confagricoltura's strategy with Hubfarm, ensuring efficiency, traceability and data analysis, with immediate benefits in terms of sustainability. Hubfarm thus fits into the strategies of "Mediterranea," the alliance between Confagricoltura and Unione Italiana Food, promoting technological models that protect and aim to internationalize the national agrifood ecosystem.

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