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1. What is the privacy policy about?
This privacy policy ("Privacy Policy") describes how this Web Site and/or theApp of xFarm handle the processing of personal data of users who consult our Web Page and use our App.
This information is provided only for the Site and/or theApp of xFarm and not also for other websites that may be consulted by the user through external links. As a result of consulting this Site and/or using our App , data relating to identified or identifiable persons may be processed.
2. Who is the Data Controller?
The Data Controller is xFarm Technologies Italia S.r.l. ("xFarm Technologies Italia S.r.l." or "Data Controller") with registered office in Via Lanza 29, Valmacca (AL) 15040.
3. What personal data do we collect?
Through the Site and/orApp we collect and process personal data in several ways:
- Personal information voluntarily provided by the user: we collect personal information about you when you actively provide it, such as when you register to create a personal account on Site and/or App or when you contact us for information about our services.
- Personal information collected through your use of the Site and/orApp: We automatically collect certain personal information as you browse and use our Site.
3.1. What kind of personal data do we process?
Contact and profile information: personal information, such as first and last name, e-mail address, phone number, reference farm, nationality, when registering to our Site and our App, subscribing to our mailing list or creating the personal area.
Information about the method of payment of Premium services: bank data, user's payment method information to take advantage of Premium services offered by xFarm. To ensure this service, xFarm makes use of the Stripe platform, which collects the user's payment data and enables the purchase of the Premium package. For any further information regarding how the Stripe service works, we invite users to view the privacy policy on the company's website.
Preferences and interests information: preferences set for notifications, marketing communications, and viewing our Site;
Technical information and operational data: plot information, operational data, location and technical means data;
Social Profiles: when you register on our Website through social media, when you interact with the Website through social media, we may receive information from the social platform about your personal account and any other information that allows social media to share with third parties. We inform users that the following plugins are present on our Website: Facebook, Instagram, Linkedin, Twitter and Youtube.
Location data: we can approximate the user's location on base of his Andress IP.
3.2. Automatically collected information
When you use our Website or use our App, read our newsletters, or otherwise interact with us through a computer or mobile device, we and our third-party partners may automatically collect information about how you access and use the Website as well as information about the device you use to access the Website. We use this information to improve and personalize your experience, to monitor and improve our Website, and for other internal purposes. We generally collect this information through a variety of tracking technologies, including cookies, pixels, web beacons, embedded scripts, location identification technologies, and similar technologies (collectively, "tracking technologies").
Users can accept and reject these technologies by changing the privacy preference settings in the profile settings of their browsing browser.
The information we collect automatically may be combined with other personal information we collect directly from users.
The information we can automatically collect is:
- information related to the use of the Site (e.g. which Website the user came from, how many times the user clicked on an item);
- Personal data related to interactions with our marketing communications;
- information about the devices you use to access and interact with the Site (e.g., this lets us know whether you use a computer, tablet, or smartphone, your screen resolution, operating system, Wi-Fi connection, Internet browser, and IP address, server log file information).
- Behavioral data: information derived from a combination of device ID and system events that can be used to identify behavioral trends and patterns and send you marketing communications related to events you have attended. Consumer habits;
- analytic information: we may collect analytic data, or use third-party analytic tools, to help us measure traffic and usage trends on the Site and to better understand the demographics and behaviors of our users.
4. Why do we process user's personal data?
Users' personal data are processed for:
a. Provide the services base through the use of the Digital Platform of xFarm
To enable the user to use base features (cultivation, machinery, logistics and documentation)-available free of charge-through the use of our digital platform.
Base legal nature of the processing: the provision of the service base by xFarm and the fulfillment of contractual obligations to the user.
b. Provide the services related to the use of stations and sensors connected to xFarm
To enable the user to use sensoristics and adapt their devices by intelligently connecting them with each other and with the platform xFarm, communicating via the Internet directly with the account.
The following services are part of the premium products of xFarm, accessible by the user upon payment and activation of the service:
- Devices xSense - connected weather stations;
- Ecosystem xFarm IoT;
- Devices xNode - Agricultural IoT Sensors.
Base legal nature of the processing: the provision of the indicated services by xFarm and the fulfillment of contractual obligations to the user.
c. Ensure professional services based on the specific needs of users
To ensure that individual farms and entrepreneurs who turn to xFarm receive professional and personalized services that enable them to digitize the entire agricultural supply chain.
These services are part of the premium products of xFarm and can be activated upon payment for the service.
Base legal nature of the processing: the provision of professional and personalized services by xFarm and the fulfillment of contractual obligations to the user.
d. Allow the purchase of premium packages made by xFarm
To enable the user to receive quotes and purchase our Premium packages (Essential, Plus, Decision and Professional) that encapsulate various services designed to meet the needs of individual businesses and entrepreneurs by offering new advanced features.
Base legal nature of the processing: the provision of Premium services by xFarm and the fulfillment of contractual and pre-contractual obligations to the user.
e. Respond to questions and process user requests
To respond to inquiries, complaints, and suggestions regarding our Site, our App , and our services, which you submit using the contact information provided by xFarm or the appropriate forms on the web page.
Our Site and App also provide a chatbot system that allows the user to receive immediate feedback, should they have any inquiries about the operation of the Site, individual services and products from xFarm.
Base processing legal: our legitimate interests in handling, in an appropriate and timely manner, user requests, complaints and suggestions regarding the Site. In the event that you send us requests for quotes for personalized professional services, we will use the information and personal data to fulfill our pre-contractual obligations.
f. Ensure the technical operation of the Site and theApp
We collect and use your personal information to technically administer the Site andApp and ensure that they function properly.
Base legal grounds for processing: our legitimate interests in ensuring the proper functioning of the Site andApp from a technical/informatics perspective.
g. Notify you of changes to the terms and conditions of use of the Site andApp and provide this Privacy Policy
To send information about changes in the terms and conditions of use of the Site andApp and provide this Privacy Policy.
Base processing legal: our legitimate interest in informing you well in advance of the entry into force of such changes.
h. Compliance with legal obligations
To comply with our legal obligations, orders from government authorities which may include orders from government authorities outside your country of residence, when we reasonably believe that we are obligated to make such disclosures, and when disclosure of your personal information is strictly necessary to comply with such legal obligations or government orders.
Base Legal of processing: compliance with our legal obligations.
i. Carry out marketing communications
To send or arrange for our IT service providers to send xFarm users our direct marketing communications via email to conduct market surveys and/or to inform about our products and business news via phone or Whatsapp. Marketing communications inform you only about products and services and new activities promoted by xFarm.
Base Legal of processing: the prior explicit consent of the user.
Remember that you always have the option to opt out of receiving direct marketing communications even those for which you have already given consent by simply unsubscribing from the newsletter service or notifying us by e-mail.
In case you are already registered on the platform of xFarm, have already taken advantage of our package with features base or have already purchased a premium package from us, we may contact you by e-mail to provide you with information regarding products similar to those already attended to and to keep you updated on the news promoted by the Company.
Base processing legal: our legitimate interest in directly promoting the company's activities and services to our users.
You have the option to opt out of this specific direct marketing treatment at any time by emailing, calling, or writing to us using the contact information listed in this Privacy Policy.
j. Data analysis to derive trends and improve the Site and theApp of xFarm
We collect personal user data to perform analysis on trends and consumption patterns. This helps us learn more about the users of the Site and/orApp and tailor our Site andApp to the preferences identified by those users and, more generally, the services.
Base processing legal: by staying and browsing on our Website, you allow us to get to know you better, improve our offerings and make your experience more immediate and easy to use.
k. Preventing fraud and abuse
We will use information about fraudulent or criminal activity related to the use of our services for the purpose of detecting and preventing fraud or abuse.
Base processing legal: our legitimate interests in protecting our organization from fraudulent activities.
l. Legal protection of our interests
To enforce under the law our contractual terms and conditions, protect our business operations, protect our rights, privacy, safety or property, and/or that of our affiliates, and enable us to pursue available legal remedies or limit any damages against us.
Base processing legal: our legitimate interests in protecting under the law our organization.
5. To whom are the user's personal data disclosed?
The personal data provided may be disclosed to our partners (see Table 1) and suppliers for the maintenance of this Website and our App. Registration is allowed to those who explicitly fill out the form on the page of the Website and onApp specifically dedicated to this service and authorize xFarm to process personal data for this purpose.
The newsletter is sent by e-mail to those who explicitly consent to its processing for marketing purposes, authorizing xFarm to process their personal data. Data related to newsletter registration and use may also be disclosed to companies that enable xFarm to provide these services.
Such companies:
- can also have a non-European location;
- will never directly use the personal data disclosed by xFarm;
- will not sell the personal data disclosed by xFarm to third parties.
By opting in to the Services of the Site andApp, you acknowledge that you are allowing xFarm, through data analysis done by the service provider, to come into possession of the following information:
- Number times of opening the email related to the newsletter;
- Number of clicks on links contained in newsletters;
- not opening e-mail related to the newsletter;
- Newsletter-related e-mail bounce to other e-mail;
- dis-enrollment;
- complaints;
- Possible enjoyment of newsletter content via social media;
- Number and value individual user purchases.
The disclosure of data will be made in full compliance with current legislation on guarantee clauses.
6. What are the user's rights in relation to the processing of Personal Data, how can they be exercised?
The subjects to whom the personal data refer have the right at any time to obtain confirmation of the existence or non-existence of the same data and to know their content and origin, verify their accuracy or request their integration, updating, rectification (Articles 15 and 16 of the Regulations), namely:
- Right of Access. The right to obtain access to personal information about you along with certain related information;
- Right to data portability. The right to receive personal information in a common format and to have it transferred to another data controller;
- Right of rectification. The right to obtain rectification of personal data without undue delay if personal data are inaccurate or incomplete;
Pursuant to Articles 17,18 and 21 of the Regulations, one has the right to request the deletion, limitation of processing, transformation into anonymous form or blocking of data processed in violation of the law, as well as to oppose in any case, for legitimate reasons, their processing, namely:
- Right to erasure. The right to obtain the deletion of one's personal data without undue delay in certain circumstances, such as if the personal data is no longer necessary in relation to the purposes for which it was collected or processed;
- Right to limitation of processing. The right to obtain, in specific circumstances identified by applicable law, a limitation of the processing of your data for a specified period of time, for example when you dispute the accuracy of personal data, for the time to verify the accuracy and correctness of such data.
- Right to object. The right to object, on grounds relating to your particular situation, to the processing of personal data, and to object to the processing of personal data for direct marketing purposes, insofar as this is related to such direct marketing.
Rights can be exercised by contacting the Data Controller and/or the Data Protection Officer at the following addresses:
- e-mail: info@xfarm.ag
- by fax to +39 0142 276 433
- By mail, to xFarm Technologies Italia S.r.l., via Lanza 29, 15040 Valmacca (AL)
7. How long do we keep personal data?
We intend to retain your personal data for as long as you have not requested deletion.
xFarm undertakes, in accordance with the terms of service stated on our Site and on our App, to keep the data entered by the user and make them available to the same for processing through the tools offered by our services.
xFarm reserves the right to retain anonymized or aggregated customer information for statistical and scientific use to improve the services provided on base legitimate interest. If the user requests the deletion of the information, it will be deleted from our records, after verification of the existence of conditions preventing its deletion.
8. What transfers can we make?
We may disclose some of your personal data and information to our parent company based in Switzerland for IoT research and development purposes. In addition, for some processing mentioned above, we may use business partners, suppliers and distributors located outside the territory of the European Union. In these circumstances, we assure as of now that the transfer of data outside the EU will take place in accordance with the applicable legal provisions by entering, if necessary, into agreements that guarantee an adequate level of protection and/or by adopting the standard contractual clauses provided by the European Commission.
9. How do we protect the user's personal information?
Information security is very important to us, and we have safeguards in place to preserve the integrity and security of the information we collect and share with our Site andApp vendors.
However, no security system is impenetrable and we cannot guarantee the security of our systems 100%. In the event that any information under our control is compromised as a result of a security breach, we will take reasonable steps to investigate the situation and, where appropriate, notify the individuals whose information may have been compromised and take other measures, in accordance with applicable laws and regulations.
10. Cancellation of services
To opt out of receiving the newsletter or to unsubscribe from the Website, you must click on the unsubscribe link and follow the instructions or change your preferences in your personal area at https://xfarm.ag//
In case of any problems, please send an e-mail to: info@xfarm.ag
11. Applicable law
This Privacy Policy is governed by and will be interpreted in accordance with provisions and any other mandatory legislation applicable in the European Union.
12. Complaint to the Guarantor Authority
The Data Subject has the option to lodge a complaint with the Data Protection Authority, which can be contacted at the Website https://www.garanteprivacy.it/.
Tab. 1 - LIST OF OUR COMMERCIAL PARTNERS.
Partners of xFarm are defined as:
Partners
- Companies operating in software or hardware dedicated to agriculture that collaborate with us.
- Industry professionals offering a service in collaboration with xFarm.
- Associations, consortia or groups as business partners.
Group xFarm
- xFarm and Group Subsidiaries
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