27/5/2024

Confagricoltura and xFarm Technologies, with Hubfarm, digitization will reach one-third of the national agricultural area: direct line to public administration and streamlining bureaucracy

Valentina Dalla Villa
Communication & Event Specialist

A direct channel with the PublicAdministration for practical and immediate management of the Farm File and the farm notebook: this is just one of the services offered by Hubfarm, the digital platform created by xFarm Technologies with Confagricoltura, which simplifies and streamlines the bureaucratic procedures of agricultural enterprises.

The partnership between the two structures-the European leader in agricultural software development and Italy's oldest farm confederation-works to digitize more than 200 thousand enterprises in the primary sector, whose activity corresponds to 45 percent of national agricultural production and occupies about one-third of the area devoted to cultivation. At the moment, xFarm Technologies' platform already supports 169 thousand agricultural enterprises inItaly and, with this synergy, aims to expand the result. Already about 3 thousand members of Confagricoltura, in fact, have chosen the paid subscription to the services offered by Hubfarm and xFarm Technologies.

Massimiliano Giansanti, president ofConfagricoltura (which has established a strategic partnership with xFarm Technologies), said, "Hubfarm is the natural evolution of a path of widespread digitization, of which Confagricoltura has been a pioneer. The Confederation, which was already the first promoter of the Agriculture 4.0 reform, is now at the forefront of getting to digitize a third of Italy's agricultural territory. Digitization, in fact, is the first totally green revolution in the agricultural world, not polluting and supporting the sector in achieving carbon neutrality goals. Our hope is that, in addition to a tool for immediate access to PA services, Hubfarm will become a requirement for access to subsidized finance."

Matteo Vanotti, CEO of xFarm Technologies, added, "For years we have been supporting farmers to try to simplify their work, which is extremely complex in many respects. With Hubfarm, we have taken a step forward, going so far as to make the bureaucratic management of the farm even easier, thanks to the integration with Public Administration data. This is a particularly important point for Italian farmers, who often find themselves overwhelmed by bureaucracy. This collaboration is strategic for both individual farmers and agribusiness supply chains, which will be able to operate within an increasingly interconnected and comprehensive digital ecosystem."

Digitization of supply chains is another pillar of Hubfarm's development strategy to ensure efficiency, traceability and data analysis for businesses, with immediate benefits in terms of economic and environmental sustainability.

"Mediterranea," the Alliance signed byConfagricoltura and Unione Italiana Food for the growth of the supply chains linked to the Italian food pyramid, includes among its objectives for a solid development of the national agrifood ecosystem, the identification of technological models that incentivize and protect sustainability. FoodManagement System tools, such as the one devised by xFarm Technologies with Confagricoltura, are necessary for efficient business management that facilitates competitiveness and contributes to the growth of the entire supply chain. xFarm Technologies, Confagricoltura and Mediterranea, through Hubfarm, are committed to affordable and rapid implementation of the digital transition for healthy productivity growth while respecting the environment.

Sustainability is also achieved through the implementation of new RegenerativeAgriculture practices: xFarm Technologies and Confagricoltura already have a project underway with the Youth of Confagricoltura-Anga, which aims to spread the adoption of these practices throughout the territory.

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