xFarm app celebrates the first 100 thousand registered farms by revamping its visuals
A community spread over 100 countries worldwide and more than 1.5 million hectares tracked: these are the numbers of xFarm, the tech company that through digital is committed to improving the agricultural sector and celebrates the platform’s milestone with the new App icon symbolizing the concept of digital valley
With more than 100 thousand registrations, a community that now covers 100 countries around the world, and more than 1.5 million hectares tracked, tech company xFarm Technologies celebrates its milestone with a new app icon that represents the concept of digital valley, in which agriculture is increasingly digital, connected, and sustainable.
Indeed, the image chosen for the new icon depicts agricultural fields, symbolized by geometric shapes of green hues, outlined by white lines that intersect to evoke the concept of interconnectedness between nature, human relationships and technology. An innovative depiction of the increasingly digital, connected and sustainable agriculture sector.
“This issue means a lot to us: on the one hand it is evidence of a growing community of farmers, eager to change and embrace digital to meet the incredible challenges that the current global context presents us with. On the other hand, it is a number that symbolizes the hard work of the entire xFarm team, who strive every day to develop and bring the latest technology to all players in the agribusiness supply chain, supporting each player in the digital transformation of their reality. To celebrate this, we have decided to change the icon of our app, which aims to represent in a simple way the concept of cutting-edge agriculture,” comments Nicolò Barbano, Head of Marketing at xFarm Technologies, the digital platform developed to help farmers at every stage of production, thus optimizing field activities and consequently also reducing environmental impact.